EPISODE · Mar 1, 2021 · 33 MIN
How Brilliant Earth Became a Purpose-Driven Innovator
from Retail Remix · host Retail TouchPoints
Brilliant Earth made a splash in the retail industry with its emphasis on ethical sourcing and it’s digital-first business model. Over the past 15 years, the company has maintained its dedication to both by prioritizing purpose-driven business strategy and experience innovation. But what’s driving Brilliant Earth today, while so many businesses are trying to find their footing and forge a path for the future? We sit down with Co-Founder and CEO Beth Gerstein to talk about what drives her as a leader—and what drives the business at large. She shares how the company has: Accelerated experience innovation and improved culture despite work-from-home realities; Prioritized product innovation through new partnerships, charitable giving initiatives and embracing blockchain; and Balanced contributing to relevant social issues and giving back, while still staying true to the brand mission. RELATED LINKS Learn more about Brilliant Earth Follow Brilliant Earth on Instagram Connect with Beth on LinkedIn
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Brilliant Earth made a splash in the retail industry with its emphasis on ethical sourcing and it’s digital-first business model. Over the past 15 years, the company has maintained its dedication to both by prioritizing purpose-driven business strategy and experience innovation. But what’s driving Brilliant Earth today, while so many businesses are trying to find their footing and forge a path for the future? We sit down with Co-Founder and CEO Beth Gerstein to talk about what drives her as a leader—and what drives the business at large.
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How Brilliant Earth Became a Purpose-Driven Innovator
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