How Builders Can Attract Global Buyers: Strategy, Marketing & Messaging

In Part II of our conversation with Paolo Neto of NEO, we pivot from global trends to tactical strategy. If you're a home builder or developer wondering how to actually attract international buyers, this episode is your playbook. Host Aaron Fichera dives into foundational marketing actions builders should take, covering everything from messaging and digital infrastructure to partnerships and the tech stack. Paolo outlines how developers can align with global demand, create immersive buyer experiences, and avoid common pitfalls in cross-border marketing. It's a roadmap to expanding your buyer pool and tapping into new revenue streams with smart, scalable strategies.