How businesses can optimise for AI search

What this episode covers

Join Jack Chambers-Ward as he sits down with Alex Dees, co-founder and CEO of Meridian, to discuss how to optimise your brand and sites for AI-driven search engines like ChatGPT, AI Mode, and Perplexity.Discover strategies and insights on increasing visibility in the age of AI, if “chunking” your content works, and the future of e-commerce and agentic commerce.Follow Alex:Website: https://trymeridian.com/LinkedIn: https://www.linkedin.com/in/alex-dees00:00 Introduction and Welcome01:22 Guest Introduction: Alex Dees01:47 The Rise of AI in Search02:18 Optimising for AI Search03:58 The Future of SEO and AI11:55 Measuring Success in AI Search16:38 Strategies for Effective AI Marketing17:45 Content Structuring and Chunking27:20 Combining Data for Better Insights30:15 AI in E-commerce31:31 The Future of E-commerce and AI32:17 The Role of Structured Data in AI33:41 Agentic Commerce: Trends and Insights35:23 Google's Universal Commerce Protocol (UCP)36:04 Challenges and Opportunities in Agentic Commerce44:23 The Impact of AI on Small vs. Big Businesses46:53 The Growing Importance of Video Content49:17 Actionable Recommendations for AI Search52:59 Final Thoughts and Recommendations

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Frequently Asked Questions

How long is this episode of Search with Candour?

This episode is 58 minutes long.

When was this Search with Candour episode published?

This episode was published on February 9, 2026.

What is this episode about?

Join Jack Chambers-Ward as he sits down with Alex Dees, co-founder and CEO of Meridian, to discuss how to optimise your brand and sites for AI-driven search engines like ChatGPT, AI Mode, and Perplexity.Discover strategies and insights on increasing...

Can I download this Search with Candour episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.