How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)

Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal.00:00 Introduction01:10 The Congressional Creators Caucus07:33 Creator Economy GDP Impact10:14 Markiplier's Iron Lung Strategy13:28 Creator Horror Movies Hit Theaters18:53 Interview: Robert Kaliati20:07 Inside the Caleb Hammer Empire24:06 Moving Superfans Off YouTube28:16 Building a Successful Membership Offer30:37 Obsessing Over Retention Metrics32:36 YouTube vs. Uscreen Revenue Splits34:57 Is KSI Leaving the Sidemen?36:45 Jay Shetty’s $100M Podcast Deal38:40 Final Thoughts & Sign-OffCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand