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How Can B2B Marketers Adapt To Changing Search Behaviors? episode artwork

EPISODE · Feb 26, 2025 · 17 MIN

How Can B2B Marketers Adapt To Changing Search Behaviors?

from What It Means: A Forrester Podcast · host Forrester

As generative AI changes how buyers search for information, what should marketers do to adapt their content strategies? This week on What It Means, Principal Analyst Lisa Gately shares her advice and previews her session on the topic at Forrester’s B2B Summit North America.

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How Can B2B Marketers Adapt To Changing Search Behaviors?

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This episode was published on February 26, 2025.

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As generative AI changes how buyers search for information, what should marketers do to adapt their content strategies? This week on What It Means, Principal Analyst Lisa Gately shares her advice and previews her session on the topic at Forrester’s...

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