How can brands continue marketing during COVID-19? with Jess Saba of Good Point PR

In just a few months, COVID-19 has completely flipped America on its head. With panic spreading rapidly, many brands are struggling to stay afloat and react properly to consumer's reasonable concerns. Although some markets within the food & beverage industry have seen an increase in sales, many brands that have been deemed non-essential are having to think out-of-the-box to appeal to the ever-changing consumer demand. This week on Beyond the Shelf, we spoke with Jess Saba (founder of Good Point PR) about what brands can do during COVID-19. She shared with us how companies should approach marketing during the pandemic, and how to share philanthropic initiatives with consumers without appearing insensitive.