How can graphic design and branding enhance the built environment? .ft Chris Ritter at C-90

How can graphic design and branding enhance the built environment? Often we discuss the importance of the architectural design within a project, or perhaps the structural engineering and mechanical engineering as critical components to the success of an architectural project - however, I've often wondered how graphic design and branding can enhance architectural projects and the built environment? I am joined by Chris Ritter, a Director of C-90, a creative agency and culture lab serving clients that need to be noticed to explore this subject. Northern Michigan University (NMU) recently asked C-90 to create a visual identity to increase their visibility and public awareness; it presented a fascinating design problem. Join us in an open discussion on how C-90 approached the brief of enhancing the built environment of NMU and the broader question of how graphic design and branding can improve the built environment. Find more about C-90 here: https://c-90.com/ 📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com