How Can I Beat A Summer Amazon PPC Slump?

Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:30 Adam’s PNW Energy 7:05 Defining the Summer Slump 10:45 Taking Back Control 13:20 Understanding Consumer Behavior 21:25 Ways To Pace Competition 26:53 Should I Increase My Budget? 28:50 Keeping Track of Budget 33:33 New To Brand Customers 🦡 Resources & Links How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?  How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022 How Do I Make The Most Of Prime Day 2023 As An Amazon PPC-Er? Much Ado About Budgets What Consumer Behavior Says About You: Amazon Brand Analytics Balancing Amazon PPC Optimization And Expansion Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon How Do I Stay Ahead Of The Curve And Become A Better Amazon PPCer In 2023? Making Sense Of New To Brand Metrics 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Mellott Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto