How Can Market Research Founders Succeed with Mark Simon, Partner at Traction Advising M&A

from Insights & Innovators Podcast from MRII

How do investors see market research companies? Is it all about SaaS models, or can service companies scale in ways that attract investors? Mark Simon, Partner at Traction Advising M&A talks about retention as a KPI for growth and value. Consider net revenue retention or how a company grows outside of new customer acquisition. Go inside an M&A mind and hear insights like how the market research industry may not lend itself easily to SaaS models.

What this episode covers

How do investors see market research companies? Is it all about SaaS models, or can service companies scale in ways that attract investors? Mark Simon, Partner at Traction Advising MandA talks about retention as a KPI for growth and value. Consider net revenue retention or how a company grows outside of new customer acquisition. Go inside an MandA mind and hear insights like how the market research industry may not lend itself easily to SaaS models.

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How Can Market Research Founders Succeed with Mark Simon, Partner at Traction Advising M&A

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This episode is 21 minutes long.

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This episode was published on February 6, 2025.

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