How can two competing brands work together? with Adam Beane & Erik Havlick of Conagra

How do two previously competing brands come together to build off one another’s strengths? In this podcast, Adam Beane, senior brand manager of Conagra’s protein snacking group, and Erik Havlick, co-founder and VP of sales for Thanasi Foods, provide firsthand insight into this question as their category-sharing brands – Slim Jim, Duke’s Smoked Meats, DAVID Seeds, and BIGS Seeds – now fall under the same umbrella following Conagra’s acquisition of Thanasi Foods. Our guests also dive into the growth of snacking, nuances behind the category, consumer market segmentation, creating a continuum of options for consumers as they mature, and the importance of brands’ identifying and sticking to their brand story.