How Capital Credit Union Uses AI in Marketing: From Strategy to Adoption

Ankur talks with Steve Zich, Chief Marketing Officer at Capital Credit Union in Green Bay, Wisconsin, about an operator's playbook on deploying AI in the marketing department. The conversation goes deep on personalization done right (vs. creepy), competing with big banks and fintechs on community rather than spend, and the team-level mindset shift that makes AI adoption stick.📩 Subscribe to the Main Street AI Newsletter: https://multimodal.beehiiv.com/subscribe?utm_source=podcast&utm_medium=description&utm_campaign=podcastGuest: Steve Zich, Chief Marketing Officer, Capital Credit UnionHost: Ankur Patel, CEO & Founder, Multimodal00:00 Intro00:38 What a credit union marketing operation actually owns01:34 Filtering AI signal from marketing theater — Steve's three filters05:06 Differentiating brand voice in a world driven by AI07:56 Rolling out Jasper12:56 Measuring ROI14:29 Content cannibalization16:45 What good personalization actually feels like21:49 Personal vs. creepy — drawing the line in member outreach24:34 Competing with big banks and fintechs on community + data33:17 The fear narrative around AI38:57 Why generations are shrinking40:23 Closing