How Casetify Used Co-Branding to Own Phone Accessories

In Episode 111 of Product Marketing with Fexingo, Lucas and Luna unpack the co-branding strategy that turned Casetify from a small phone-case maker into a global accessory powerhouse. They trace the company's 2019 partnership with Disney, which produced 4 million cases in the first year, and examine the four-step playbook that Casetify now uses to manage over 300 brand collaborations annually. The hosts also explore the risk of brand dilution when you license everything from Hello Kitty to NASA, and what happens when a partner is suddenly cancelled. Plus, a candid moment about how listener support keeps this show ad-free. Specific numbers, a real case, and a framework you can steal for your own product marketing. #Casetify #CoBranding #PhoneAccessories #Disney #BrandPartnerships #Licensing #ProductMarketing #MarketingStrategy #BrandDilution #IPCollaboration #CaseStudy #FexingoBusiness #BusinessPodcast #GTM #ConsumerBrands #PartnershipMarketing #BrandExtensions #MarketingPlaybook Keep every episode free: buymeacoffee.com/fexingo