EPISODE · Dec 20, 2023 · 51 MIN
How CEOs Can Use AI To Produce Content That Drives Revenue in 2024, with MarketMuse's Jeff Coyle
from Main Street AI · host Multimodal
As we stand on the brink of a technological revolution in AI, it's crucial to not only recognize but also strategically embrace the transformative potential of AI in content creation and marketing. To dig into this topic, I sat down with Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse. Jeff posits that AI will revolutionize how we approach content, transforming it from a game of chance to a strategic, data-driven endeavor. The implications for businesses are profound: a shift from viewing content teams as cost centers to recognizing them as crucial drivers of value and growth. ___ Pioneers is presented by Multimodal Produced by Thursday Labs
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How CEOs Can Use AI To Produce Content That Drives Revenue in 2024, with MarketMuse's Jeff Coyle
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