How Charles Spence's book Gastrophysics translates sound, shape and weight into pricing power

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

Charles Spence's book Gastrophysics argues that taste is built by every sense, not just the tongue. MichaelAaron and Richard work through the evidence: classical music lifting restaurant spend 10%, heavy cutlery raising willingness to pay 16%, rounder chocolate read as 50% creamier, and what brands should do with it.

Episode metadata supplied by the publisher feed · Published Sep 9, 2026

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How Charles Spence's book Gastrophysics translates sound, shape and weight into pricing power

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This episode is 45 minutes long.

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This episode was published on September 9, 2026.

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