How Client Experience Should Shape Your Marketing, with Don Polite

In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA  Discussed in this episode: Alignment between customer experience and marketingThe process of moving from data to actionable insightsHow annual client surveys can level up your organization Sponsors:  Marketing Brew: Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here .  Indeed: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.