How Coca-Cola keeps up with shifting consumer demands

from FoodNavigator-USA Podcast · host William Reed Ltd

The Coca-Cola Company has accelerated its launches of 'better for you' beverages in recent years but consumers often have conflicting preferences - how does Coca-Cola keep ahead of new trends?

Episode metadata supplied by the publisher feed · Published Nov 9, 2010

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How Coca-Cola keeps up with shifting consumer demands

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