How Community Involvement Influences Commerce

To identify new collaborative opportunities, retailers should focus on their distinct business values and how they translate into serving specific customers and communities. That is how Dollar General was able to turn its commitment to supporting households into a successful multi-year partnership with Bayer.For this special episode of Retail Remix, Allen Warch, VP of Food & Fresh Merchandising at Dollar General, gets behind the mic with Jenny Maloney, Global-Americas Strategic Accounts Manager at Bayer, to discuss: How both companies serve local communities by providing access to fresh fruit and vegetables;Why the commitment to feeding communities inspired a new partnership surrounding National School Lunch Week; andThe lessons both companies learned in 2023 and how they’ve applied them to their 2024 partnership.RELATED LINKSSee details on the 2023 partnership between Dollar General and BayerLearn more about Dollar General’s commitment to offering fresh produce in storesDownload Dollar General’s “Serving Others” report to see how the retailer is serving local communities