How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell

Timestamps:04:14: Are product marketers actually marketers?08:15: What is easier: being a generalist PMM or a specialist like in CI?12:05: Is it easier being in competitive intelligence than product marketing?15:03: Does category creation matter in competitive intelligence?19:30: Biggest mistakes you can make on competitive intel24:20: How to command respect as a PMM28:12: How to break into CI as a PMM38:35: Where to find and learn more about Andy Show Notes:Andy LinkedInHealthy Competition LinkedInHealthy CompetitionReady for launch {March Cohort} Hosted on Ausha. See ausha.co/privacy-policy for more information.