How Costco uses the sunk cost effect to drive repeat purchase

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.

Episode metadata supplied by the publisher feed · Published Mar 12, 2024

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How Costco uses the sunk cost effect to drive repeat purchase

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This episode is 21 minutes long.

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This episode was published on March 12, 2024.

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