How Crunched Turned an Excel Plugin Into the Analyst's AI

from AWS - Smart Business Podcast · host AWS - Smart Business Podcast

Philip Borge (Crunched) and Alexander Engl (AWS Startups) on how a tightly scoped tool for financial analysts grew into an AI workflow platform for banks, Big-Four transaction advisory and management consultancies, and what that journey teaches founders about earning trust before expanding. Recorded live at the AWS Summit in Stockholm.

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This episode is 30 minutes long.

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This episode was published on June 9, 2026.

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