How Cybersecurity Marketers Can Distinguish Themselves from Attackers | Joseph Carson

The goal is to frictionlessly get security buyers to information in trusted ways so they can self-verify and make wise, educated decisions.How do we build and develop business and communications skills, foster different ideas that allow us to think about how to be more ethical and innovative, and communicate better with our audience?How do we get cybersecurity to be a cool industry that people want to be in?These are questions that Joseph Carson, Chief Security Scientist and Advisory CISO at Delinea, asks himself regularly.In this episode, I had a brutally honest conversation with Joseph on what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.Join Audience 1st TodayJoin 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com