How Data and AI Are Shaping PPC and SEO

Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Alex Melen, Co-Founder of SmartSites, to explore how data and artificial intelligence are transforming digital marketing. Drawing on decades of experience building one of the largest independent digital marketing agencies in the United States, Alex shares practical insights into how businesses can use data to improve campaign performance, strengthen search visibility, and make smarter marketing decisions in an AI-first world.The conversation dives into how marketers can use data to optimize PPC campaigns, why modern SEO strategies rely on deeper data insights, and how AI is changing everything from campaign management to content creation. Alex also shares the tools that power SmartSites' workflow, explaining how the right tech stack enables teams to unlock more value from their data while improving efficiency. Whether you're a marketer, agency owner, or business leader, this episode offers actionable strategies for staying ahead in today's rapidly evolving digital landscape.Main Topics CoveredUsing Data to Optimize PPC PerformanceSEO Strategy Powered by Data InsightsApplying AI in Modern Digital MarketingTech StackFollow BDEX to stay updated on upcoming episodesWebsite: ⁠https://www.bdex.comLinkedIn: ⁠https://www.linkedin.com/company/bdex/YouTube: ⁠https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022AConnect with Alex MelenWebsite: https://www.smartsites.com/LinkedIn: https://www.linkedin.com/in/alexmelen/SmartSites LinkedIn: https://www.linkedin.com/company/smartsites/Connect with David FinkelsteinLinkedIn: https://www.linkedin.com/in/finkelsteindavid/ Connect with Jessie LizakLinkedIn: ⁠https://www.linkedin.com/in/jessie-lizak/⁠