How data scrambling policies will make personalization harder with Joe Vancena, CEO & Co-Founder of Status

On this episode of Retention Chronicles, we’re joined by Joe Vancena, CEO & Co-Founder of Status. Noah, Mariah, & Joe talk about having the confidence to start a business, discovering product market fit, asking why there is a consumer gap rather than discovering what the consumer gap is, how data scrambling policies make personalization harder, what’s working in retention this year, why consumers check out as guests, how Shopify is a word-of-mouth environment for apps, how Shopify brands can couple rewards and returns programs during BFCM & more.