How Digital Twins Cut Travel, Cost, and Emissions

Send me a messageHow do you show a customer the inside of a wind turbine nacelle, or onboard engineers to hazardous industrial equipment, without ever leaving their desks?In this episode of the Sustainable Supply Chain podcast, I’m joined by Matt Trubow, Commercial Director at Hidden Creative, to explore how immersive technology is changing the way engineering organisations sell, train, and transfer knowledge.Matt and I discuss Simmerse, a browser-based spatial computing platform that’s already being used by the likes of ABB, GE, and Johnson Controls to reduce travel emissions, eliminate onboarding bottlenecks, and accelerate complex B2B sales. Instead of flying people around the world or relying on death-by-PowerPoint, Simmerse allows distributed teams and customers to step inside a 3D environment, whether it’s a ship engine, water treatment plant, or offshore turbine, and engage with it in real time.We dive into the cognitive science behind why this works so well for engineers, the tangible ROI it’s delivering, and how tools like AI and digital twins are reshaping industrial communications.If you work in a supply chain function where product complexity, technical sales, or sustainability impact are key, this episode will give you a fresh lens on immersive tech as a practical tool, not a gimmick.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous Subscribers:Alicia FaragKieran OgnevGary LynchAnd remember you too can become a Resilient Supply Chain+ subscriber  - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to bonus episodes of topical, timely supply chain resilience analysis.🎤 Looking for a keynote speaker on supply chain resilience, AI, and sustainability?I help leaders understand the forces reshaping global supply chains, from geopolitical disruption and climate risk to AI and real-time decision-making. Download my Speaker Pack: https://tinyurl.com/spkrpckFinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.