EPISODE · Aug 15, 2024 · 26 MIN
How Disney uses the peak-end rule to manage queues and spark joy
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode, we examine how Disney uses behavioral principles to manage queues, process payments and create moments of joy inside their parks.
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How Disney uses the peak-end rule to manage queues and spark joy
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This episode was published on August 15, 2024.
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