How Do I Create Data-Driven Product Pages on Amazon?

There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro– Think like a physical retail store. 6:29 Metrics that reflect product page performance 8:53 Two Search Query Performance Dashboard Metrics Indicators 18:58 Brand Metrics Indicators 25:09 What return rate says about your product page 34:35 Outro– Logo If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links Where to find Emma, Marketing by Emma Common Mistakes with Amazon Product Listings & How to Avoid Them Why Amazon’s Search Query Performance Dashboard is Awesome 🦡 Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer-Tamir Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin