How Do I Identify and Handle Duplicates in Amazon Search Term Report?

In this episode, Michael and Clement discuss the concept of search term graduation. They also introduce the idea of lateral search term graduation, which involves taking search terms from sponsored products and using them in other campaign types such as Sponsored Brand, Sponsored Brand Video, and Sponsored Display. They also point out that this is an easy win for advertisers because it allows them to use existing data from sponsored products to prevent ad waste and expand their market share. Finally, they suggest that duplicating search terms across campaign types is a good way to own the search result page, as it can increase the chances of having multiple sponsored placements at the top of the page.  We’ll see you in The PPC Den!  🦡 Highlights 00:00 Search Term Duplicates in Amazon Advertising  01:10 Intro  03:34 Duplicates in Search Term Reports: When to Keep and When to Negate  05:41 Search Term Graduation Strategies  09:19 Reasons to Utilize Duplicate ASINs  10:48 Reasons to Utilize Duplicates and Negatives in Amazon PPC Campaigns  17:15 Understanding Search Term Graduation for Amazon PPC  19:36 Search Term Graduation: Strategies for Optimizing  21:48 Search Term Graduation: An Essential Part of PPC Management  23:25 Discussion on Duplicate Search Terms in Amazon PPC  25:32 How Multiple Ad Groups Impact CPC  28:12 Analysis of Amazon Ad Strategies for Duplicate Keywords  30:29 Search Term Duplicates Across Several Campaign Types  33:42 How to Identify and Manage Duplicate Search Terms in Amazon Advertising  If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt  🦡 Resources & Links  Amazon PPC Keyword Research in 2020: RPSB Revisited [PPC Den Podcast Ep # 59 ] https://youtu.be/6pBsmwpoN7w  High Quality Bid Optimization and Keyword Graduation - Amazon PPC Software Review - Ad Badger App https://youtu.be/R-BgpLGr7qY Search Term Impression Share Reports in Amazon PPC [PPC Den Podcast 129] https://youtu.be/IBr_NkAaHoc  New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo  How To Find Winning Keywords For Manual Campaigns - Amazon PPC https://youtu.be/qr-zBox48Aw  A Case for Segmenting Branded Keywords in Amazon PPC [PPC Den Podcast 138] https://youtu.be/gY8OPYFaFBA  How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast] https://youtu.be/fg0khtpfABs  🦡  Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/  Subscribe to our newsletter: https://www.adbadger.com/newsletter/  Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -  Host and Executive Producer: Michael Erickson Facchin  Guest Co-Host: Clement Hynaux, Campaign Manager, Ad Badger  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Myreen Garcia Sejalbo  Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto