EPISODE · Sep 10, 2025 · 20 MIN
How Do I Make Money from My Thank You Page? w/ Ankita Verma
from How do I? with Matt Putra
Episode OverviewThis episode features Ankita Verma, CEO and co-founder of Pier39.ai, a revolutionary AI-powered platform that helps eCommerce brands monetize their thank you pages. With her background as Head of Product at Amazon AI and AWS, plus an MBA from Wharton, Ankita reveals exactly how to transform your post-checkout experience from a dead-end into a profit center. She breaks down how brands can earn up to $1 per order while rewarding customers with personalized offers, creating a win-win scenario that drives repeat purchases and customer loyalty.Ankita ExplainsWhy less than 5% of retailers currently monetize their thank you pages effectively - The exact AI-powered system that personalizes offers to maximize customer engagement - How to earn $0.45-$1.00 per order through strategic post-checkout monetization - The 40-20-40 revenue split model that benefits brands, customers, and advertisers - Why 55-60% of customers return within 60 days using this approach - The 5-minute installation process that works with both Shopify and custom platformsTimestamps00:00 Introduction to thank you page monetization02:18 Ankita's background at Amazon AI and AWS04:39 Live demo of Pier39.ai widget functionality07:03 Revenue earning potential per order explanation09:22 Installation process and Shopify App Store11:43 Brand safety controls and offer selection14:10 AI personalization engine and customer targeting16:34 Advertiser onboarding and Pixel app setup18:44 Additional placement options beyond thank you pagesFollow Ankita Verma:Website: pier39.aiLinkedIn: linkedin.com/in/ankita-pier39aiAbout Ankita's CompanyPier39.ai revolutionizes post-checkout monetization by turning thank you pages into revenue-generating growth engines. The platform uses AI-powered personalization to display relevant sponsored offers from over 150+ partner brands, helping eCommerce stores earn additional revenue while rewarding customers with valuable discounts. Pier39Pier39.ai Blog The company launched in October 2023 and has already demonstrated significant results, with brands earning up to $100,000 in additional revenue per 100,000 orders. Customers receive an average of $22 in store credit per offer conversion, with 55-60% returning to shop again within 60 days. Top Strategies for Post-Purchase Monetization | Pier39.ai Blog | Pier39.ai BlogSpecial Offer: Pier39.ai offers a completely free setup process that takes just 5 minutes to implement. The platform operates on a revenue-sharing model where brands keep 40% of advertising revenue, Pier39.ai takes 40%, and 20% is allocated to customer rewards. Pier39.aiAbout How Do I?The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately.Host: Matt Putra, Founder & CEO of EightxOur Sponsors**Eightx** helps eCommerce, CPG, and SaaS companies scale profitably with expert CFO services and financial architecture. Founded by Matt Putra,...
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How Do I Make Money from My Thank You Page? w/ Ankita Verma
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