How Do I Structure Amazon Campaign Names?

Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the three levels of excellence you can achieve with extra emphasis on how to rename your campaigns in bulk. Brent Zahradnik of AMZ Pathfinder shares strategy and actionable tips in this episode of The PPC Den Podcast. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Office feng shui 1:27 Campaign Naming Structure 4:20 Why is campaign naming structure important? 8:43 Good campaign naming structure looks like… 12:48 What goes into the naming structure? 13:28 Level 1: Ability to quickly scan (identification) 20:23 Level 2: Match types & more 22:30 Level 3: Integrate business objectives 26:38 More wisdom and tips on campaign naming 28:49 Bulk update campaign names 38:07 Final tip: Be forward-thinking. If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links Where to find Brent, AMZ Pathfinder Campaign Naming Systems for Amazon Advertising (2019) The Basics of Doing Keyword Research for Amazon PPC Campaigns (Blog) How Do I Optimize my Amazon Campaign Structure? Why and How to Use New Bulk Sheet Features in Amazon Ads 🦡 Like the podcast? Leave us a video review, and we might share it on the show! Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Check out the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin