How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure

As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign.  The result is in! Today’s episode is part two of our case study on a bad campaign structure.  Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized for maximum success.  We’ll see you in The PPC Den!  🦡 Highlights 00:00 Topic overview: actions undertaken for this case study  00:56 Intro  02:09 Previous episode discussed  03:19 Issue #1: Keyword dumping  06:15 Issue #2: Product-based variations  08:18 Michael’s advice on campaign structure  09:07 What happened after a month of restructuring?  11:29 Campaign structure: scaling activity  12:44 Campaign budget limitation  14:51 What were Alfredo’s strategies for fixing this mess?  18:18 How did we get more revenue?  21:54 Run-down of Alfredo’s strategies  25:20 Outro  If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt  🦡 Resources & Links  Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/  Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/69VcVk77Fyw  How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw  Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw  When to Pause an Amazon Advertising Campaign [PPC Den Podcast 131] https://youtu.be/aS6DzXAuKVc  Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U  Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U  🦡  Subscribe to our newsletter: https://www.adbadger.com/newsletter/  Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -  Host and Executive Producer: Michael Erickson Facchin  Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno  Graphic Designer: Karolina Facchin  Podcast Coordinator: Myreen Garcia Sejalbo