How do People Respond to You Personalizing Email Subject Lines? Survey Says... (Season 2 Episode 32)

Conventional wisdom says that personalizing email subject lines in email marketing and other commercial email, such as putting someone’s first name in the subject line by using tags or other automations, increases the open rate for that email marketing. n fact, if you do a web search, such as in Google, for “email personalization open rates”, you will find over 16million results, most of which tell you that personalizing email subject lines in your email marketing will boost your open rate. That may have been true some years ago, but not necessarily so much now. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/how-do-people-respond-to-personalization-in-email-subject-lines-survey-says/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com