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How do you do marketing on a small budget? episode artwork

Oct 28, 2026 56 min

How do you do marketing on a small budget?

from Marketing Meetup Podcast Hosted by The Marketing Meetup

Plenty of marketing case studies end with a budget most of us will never see. In this session, Chris Locke, Co-Founder at LockSmith, talks us through small-budget marketing, using a made-up oat bar brand, £100,000, and six decisions.We got into why research comes before spend, picking a fight a bigger competitor can't follow you into, splitting a budget between sales and brand, and what to say when a founder wants more TikToks or sales wants your brand budget for promotions.

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This episode was published on October 28, 2026.

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