How Do You Get Better At Changing Behavior? With Heather Watson
from The Overthinkers Hosted by Lynette Wong & Shann Biglione
Heather Watson has spent her career walking backwards through the behavioral funnel: attention and consideration at Ogilvy, the use phase at Dell, and now habit formation and AI adoption at Newmark Consulting Group. She makes the case that most companies treat behavioral science as a spice rack of biases to sprinkle on a stalled project, and explains what changes when you treat it as a research approach instead. We get into why AI mandates fail, why the real barrier is capability rather than motivation, and how a company can save 172 hours a month per employee and still get nothing back. Also: whether banning social media for teenagers does anything, and what happens when a behavioral scientist runs her methods on her own three sons.
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