How Do You Know It’s “The One”? Wedding Dress Shopping Tips from an Expert | WDP Ep 72

Send us Fan Mail🎧 Listen to learn:How to prepare for wedding dress shopping (timeline, mindset and what to expect)How to choose the right wedding dress for your wedding styleWho to bring wedding dress shopping—and how to handle too many opinionsHow to say yes to the dress without regret or second-guessingTop wedding dress trends for 2026 (minimalist vs. statement gowns)Why brides are prioritizing inclusive bridal boutiques and sustainable designersIn this episode of Wedding Day Podcast, host Sonja Babich, CEO of Iron Diamond Media, and co-host Carrie Fisher, Publisher of Wisconsin Bride and Nebraska Wedding Day, sit down with Erin Thull, founder and owner of Miss Ruby Bridal, a Milwaukee-based bridal boutique known for its welcoming, size-inclusive approach to dress shopping.Recorded in Milwaukee’s Third Ward, this conversation explores how Erin built Miss Ruby Bridal into a trusted destination over nearly two decades, evolving from a mother-daughter startup into a 14-person team rooted in community, inclusivity and personalized service. She shares how the boutique experience has changed over time—and what today’s brides are really looking for when they walk through the door.The episode also breaks down what actually happens during a bridal appointment, from pre-appointment preparation to navigating group dynamics in the room. Erin offers expert insight into how her team helps brides manage outside opinions, reduce overwhelm and stay focused on their own voice throughout the decision-making process.Beyond the experience itself, the conversation dives into what it really means to “say yes to the dress.” Rather than chasing a dramatic reaction, Erin explains how brides can tune into subtle cues—like confidence, comfort and body language—to know when they’ve found the right one.On the fashion side, Erin shares what’s trending now and what’s here to stay. While minimalist gowns continue to resonate, statement-making styles like voluminous skirts, layered lace and bold silhouettes are making a comeback. She also highlights the rise of second looks, giving brides more ways to express their personal style throughout the day.Support the showProduced by Dan Riggs Films & Summit Hill Studios summithillstudios.comand Iron Diamond Media irondiamondmedia.com