How do you sell a business without selling out?

James is joined by Dr Tommy Perkins, co-founder of Medics' Money, days after he and co-founder Dr Ed Cantelo sold the business outright to Pastest. Tommy tells the whole story: founding Medics' Money on the day his first daughter was born, the free tax rebate guide that has now saved doctors close to £80m, and the deliberate decision to bet on email and podcasting long before either was fashionable. It is a masterclass in leading with value, building a genuine community rather than a mailing list to sell to, and earning the trust of a hard to reach audience.Then they get into the exit itself. Why sell a profitable, bootstrapped, 100% owned business at all, why Pastest (a family business that has supported doctors through exams since 1972), and what the next two years look like for Tommy inside a bigger company. Tommy also gives a refreshingly candid, practical walkthrough of how anyone can estimate a private company's sale price using Companies House data, typical industry margins and EBITDA multiples. James returns the favour with the real numbers behind Healthtech Pigeon and where SomX is placing its bets.Along the way: the doctor creator economy and the four levels of monetisation, why vertically integrated creators win, how AI now lets a two person team do the work of ten, the death of legacy media and the rise of niche distribution, the case for building in public (and why Tommy didn't), and why he is still practising medicine two and a half days a week through all of it.Connect with Tommy: https://www.linkedin.com/in/tommy-perkins-138864149Learn more about Medics' Money: https://medicsmoney.co.ukMedics' Money x Pastest: https://www.pastest.com/pages/medics-moneyApply to be a guest: www.thehealthtechpodcast.comSubscribe to Healthtech Pigeon: www.healthtechpigeon.comGet in touch with James: www.jamessomauroo.comThis podcast was brought to you by SomX - https://somx.healthResources:Medics' Money - https://medicsmoney.co.ukPastest acquires Medics' Money (BusinessCloud) - https://businesscloud.co.uk/news/edtech-pastest-acquires-financial-platform-medics-money/Pastest - https://www.pastest.comCompanies House - https://find-and-update.company-information.service.gov.ukGP Bullhound - https://www.gpbullhound.com