How Do You Sell Canadian Films to Canadians?

As Canada marks National Canadian Film Day, new data from Telefilm Canada shows 2025 was one of the weakest box office years this decade for Canadian films. Why aren't audiences turning out? Sonya Yokota William, Francesca Accinelli, and Noah Segal examine what is holding Canadian movies back and what could rebuild viewership. Then, a look at another cultural shift: how the internet changed Canadian music. Rundown producer Colin Ellis speaks with author Cam Gordon about his new book "Track Changes" and the digital forces that reshaped the industry.See omnystudio.com/listener for privacy information.