How does color impact taste? with Dr. John Hayes of Penn State's Huck Institutes of the Life Sciences

How does color impact taste? Spend some time with Dr. John Hayes associate professor of food science and director, Sensory Evaluation Center at Penn State, as he discusses findings from his recent research published in Food and Quality Preference, a journal dedicated to sensory, consumer and behavioral research. He and host Scott Curry also take a look back at Crystal Pepsi and Heinz Green Ketchup, and discuss whether or not other contexts, such as brand, impact the taste experience for a consumer.