EPISODE · Dec 15, 2025 · 12 MIN
How does the social media algorithm work exactly?
from Growth Addicts | Social Media Strategy for Small Business Owners · host Amanda Hughes
If the word algorithm sends you into a spiral of overwhelm when it comes to social media, this episode is going to feel like a deep breath.In this solo episode, Amanda finally demystifies how social media algorithms actually work in a simple, human, “ohhh that makes sense now” kind of way. Inside her mentorship community, Get Seen Get Sales, they call the algorithm “Big AL”… and once you see him as a person doing a job, everything clicks.You’ll learn:What the algorithm really does (hint: it’s not out to get you)Why your post is shown to a tiny test group firstHow SEO, keywords and on-screen text help Big Al understand your contentWhy user behaviour shifts more often than the algorithm itselfWhat content is performing well right nowThe simple mindset shift that will change how you show up online foreverIf you’ve been feeling stuck, frustrated, or convinced the algorithm hates you, this episode will calm the noise and give you back some control.Join Get Seen Get Sales If you want weekly content prompts, masterclasses and real-time updates on what’s actually working on social media right now, come join Amanda’s mentorship. December offer: first month only £20 with the code FRIENDSend us Fan MailSocial Media Strategy and Support: Join Get Seen Get Sales and get the tools, support, strategies & accountability you need to grow your small business (product or service) on social media with confidence Learn moreConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksFree Small Business Downloads: Access all of Amanda’s freebies in one place → Get them hereExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts
What this episode covers
If the word algorithm sends you into a spiral of overwhelm when it comes to social media, this episode is going to feel like a deep breath. In this solo episode, Amanda finally demystifies how social media algorithms actually work in a simple, human, “ohhh that makes sense now” kind of way. Inside her mentorship community, Get Seen Get Sales, they call the algorithm “Big AL”… and once you see him as a person doing a job, everything clicks. You’ll learn: What the algorithm really does (h...
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How does the social media algorithm work exactly?
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