EPISODE · Sep 28, 2023 · 19 MIN
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode, we delve into the Don't Mess With Texas campaign and its remarkable success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.
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How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
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This episode was published on September 28, 2023.
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