How Dragoman Localizes Your Website Content

What this episode covers

In the post-pandemic world, going digital goes beyond country borders. A big part of expanding a business internationally is to ensure that you are understood other markets and cultures. Website localization includes many levels of adaptation from content and graphics to navigation and compatibility. In this post, I will focus on content transcreation, which [...]Become a supporter of this podcast: https://www.spreaker.com/podcast/dragoman-transcreation--4083088/support.

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Between Two Cups Carmen Salomón Hernández & Marta Grueso Coy What goes on in the minds of the project managers at a transcreation agency? Carmen and Marta invite us to join them for a coffee break, where they reflect on advertising, the translation process, and life in general.*NOTE: This English version of the Spanish podcast has been created using AI for voice generation. Founded in Transcreation 💫 Delfina Morganti Hernández Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃 The Global Marketing Show globalmarketingshow The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

Frequently Asked Questions

How long is this episode of Dragoman Transcreation?

This episode is 7 minutes long.

When was this Dragoman Transcreation episode published?

This episode was published on October 6, 2022.

What is this episode about?

In the post-pandemic world, going digital goes beyond country borders. A big part of expanding a business internationally is to ensure that you are understood other markets and cultures. Website localization includes many levels of adaptation from...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Dragoman Transcreation episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.