How ecommerce brands are providing shipment protection during order tracking with Emerson Hammer (Director of Partnerships, Corso)

Emerson Hammer, Director of Partnerships at Corso, joins Retention Chronicles to discuss ecommerce shipment protection in the order tracking experience. There’s a lot of tech stack consolidation in ecommerce right now as brands are striving for efficiency to get more out of their tech. Emerson tells Noah and Mariah about how ecommerce brands should really be focusing on retention and reverse logistics.  Emerson speaks to the .3-.5% of packages that have an issue with shipping and how brands traditionally have to eat that sunk cost, but with Malomo and Corso brands can mitigate shipping protection and costs while increasing the customer experience.  Brands can have full control over their refund policies, but few brands actually take the opportunity to increase their revenue in the post-purchase experience, like offering a gift card instead of a full return or providing cross and upsells. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we’ll send your free design right to your inbox! Episode Timestamps:  2:05 Ecommerce growth strategies and supply chain management.  6:55 Ecommerce trends and tech integrations. 9:06 Shipping protection and its impact on brand revenue. 14:10 Integrating shipping protection and customer support for e-commerce businesses.  18:11 Streamlining return process for e-commerce brands. 22:55 Reducing friction in returns while maintaining good customer experience.  26:02 Streamlining post-purchase experiences for e-commerce brands. Please note that all numbers shown in the episode are from a staging environment and therefore not real customer data.