How ecommerce brands should evaluate their technology providers with RC Williams (Co-Founder, Rejuvia and 1-800-D2C)

RC Williams, Co-Founder of Rejuvia and 1-800-D2C, joins Retention Chronicles Season 5 to discuss streamlining and evaluating technology for D2C brands. RC tells Mariah about how he and his mother started Rejuvia four years ago and how they dove into the business headfirst. After running the business for a while, they tracked what was working for them and they’ve fine-tuned their business strategy. He details how brands that are just starting out shouldn’t load heavy on technology, they should keep it light early and then add on different technology as they grow. He warns brands against enabling a tech stack just because a competitor has a certain software.  With the brands he interviews in his ‘Under the Hood’ series, RC shares the learnings he’s receiving from founders and recognizes that behind every successful brand there lies hurdles they’ve overcome. RC also discusses how he rules out personal bias with 1-800-D2C, his technology recommendation platform. He says that with the privacy changes, a lot of brands are looking to third party tools to provide analytics as well as smart AI tools to increase efficiency of smaller teams. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your custom mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we’ll send your custom design right to your inbox! Episode Timestamps: Taking over a platform for DTC brands to find valuable tools and apps. 1:39 Founding a brand and choosing a tech stack with unbiased recommendations. 3:10 Staying up-to-date with new tools and updates in the DTC space. 8:21 DTC brand operation, paid media, and retention. 13:28 Growing a brand through tech stack and product development. 20:16 Tech stack configuration, data analytics, and privacy updates. 23:55 AI tools and under-the-hood interviews with founders. 31:25 E-commerce growth and operational efficiency. 37:19