How effective are paid ads for podcast growth?

Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.” But after seeing a few campaigns actually convert this year, I’ve changed my answer to… a little. In this episode, I break down why paid ads usually flop, when they can work, and the one thing you absolutely must track before spending a cent. What You’ll Learn Why paid ads rarely convert for podcasters When they can work (and the 3 conditions that matter most) The biggest mistake people make with podcast ads How targeting, creative and tracking make or break your results Why you should never run ads until your podcast foundations are rock solid EPISODE CREDITS: Host: Rachel Corbett LINKS & OTHER IMPORTANT STUFF: Find out how to work with me here Download my free podcasting guide Check out my online podcasting course, PodSchool Click here to submit a question to the show Email me: [email protected] Follow me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website. This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.