PODCAST · technology
PodSchool
by Rachel Corbett
Do you want to create a kick-arse podcast people will want to listen to? Podcasting expert, Rachel Corbett, shares her short actionable tips to help you create compelling content, connect with an audience and keep listeners coming back for more. If you want even more help with your podcast check out Rachel's online podcasting course at podschool.com.au
Episodes
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If you want to start a podcast in 2026, listen to this first
If you’re thinking about starting a podcast next year, this episode is about slowing down before you press record. I share the key questions you need to ask yourself before launching, why success in podcasting looks very different depending on your goals, and why a thoughtful, well-crafted show...
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Podcasting in 2025: What actually mattered (and what matters next year)
This episode is a year in review for podcasters who feel like they have spent 2025 being told video is everything and AI will save them. I break down what actually mattered this year, where creators are feeling burned out and what you need to focus on in 2026 so your show is sustainable and worth...
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The truth about binge-dropping your podcast (and why weekly releases win if you want real growth)
Should you release all your podcast episodes at once or drip them out weekly? Binge-dropping feels efficient but it can seriously stunt your podcast audience growth. In this episode, I break down why releasing everything in one go almost always performs worse than a steady weekly rollout and the...
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How effective are paid ads for podcast growth?
Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.” But after seeing a few campaigns actually convert this year, I’ve changed my answer to… a little. In this episode, I break down why paid ads usually flop, when they can work, and the one thing you absolutely...
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Is your podcast limited by geography?
If you’re used to traditional media like TV or radio, it’s easy to assume your podcast will only reach local listeners but that’s not how it works. In this episode, I share how podcasting instantly makes you a global creator, what limits (if any) exist when it comes to reach and why monetisation…
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Should you think about your audience as one person?
When you’re recording a podcast you need to think about your audience as individual people, rather than a collective, if you want to connect with them In this episode, I explain why this is one of the most powerful ways to build connection, sound more natural and keep people coming back for more....
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The podcast scripting sweet spot (and the two ways people go wrong when writing their scripts)
Reading a script, word-for-word on your podcast is the fastest way to disconnect from your audience. In this episode I share how to prepare for your record so you don't need a script, how to keep your delivery natural even if you've got notes and how to make sure you know where your going without...
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Budget soundproofing for podcasters
Want to record high quality audio for your podcast but don't want to pay for a studio? No worries! You can easily record fantastic audio at home just by thinking about where you record. In this episode I explain how to set your recording space so you're recording the best podcast audio you can....
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The 5 most common mistakes podcasters make (and how to avoid them)
Most podcasts don’t fail because the idea is bad. They fail because the someone was thinking more about their ego than their audience. Or because they didn't realise how important consistency was to podcast success. Or because they set unrealistic goals for a new podcast and lost the motivation…
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What's the best social media platform for your podcast?
Trying to grow a podcast on social media can feel like yelling into the void. So which platform works? Where should you spend your time? And does anyone actually click through to listen? In this episode, I answer a listener question about how to choose the right platform to promote your podcast…
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Should you podcast with a co-host or go solo?
Deciding whether to share the mic with someone or go solo is one of the biggest decisions you'll make as a podcaster. While co-hosted shows bring amazing chemistry and energy, they also come with added complications like scheduling, balancing workloads and (in the worst cases) legal headaches. In...
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Should you start your podcast before you're ready?
If you're waiting to feel 100% confident before launching your podcast, you might be waiting forever. In this episode, I talk about why you should start your show even if you don't feel ready. Althought it's important to understand that not feeling ready isn't the same as not being prepared. If...
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What tasks can you outsource on your podcast?
If you want to stay consistent and sane when working on your podcast, you don’t have to do everything yourself. In this episode, I walk through the tasks you can outsource so you can focus on the stuff only you can do, like being behind the mic. What you'll learn: What you can (and can’t)…
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What impact do ratings and reviews have on your podcast?
Should you ask for ratings and reviews on your podcast? If you’ve ever heard someone say “Leave a rating and review because it helps people find the show,” you’ve probably wondered… does it? In this episode, I’m breaking down the truth about ratings and reviews including what they do, what they...
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How do you pitch your podcast to a network?
Getting your podcast on a network can be a great way to monetise and potentially grow your show but only if there's a clear value exchange. In this episode, I walk through what podcast networks are looking for, how to pitch your show and what makes you stand out from the hundreds of other pitches...
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What should you do if listeners want longer episodes?
What do you do when your listeners say they want longer episodes but you’re already at capacity? In this episode, I’m giving you a giant permission slip to not do what your audience asks and why that’s often the best thing for them and you. What you’ll learn: Why listener feedback doesn’t always...
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What AI tools should you be using for your podcast?
Podcasting can take up a LOT of time but there are plenty of tools around that can take some of the most time consuming (and annoying) tasks off your plate. In this episode, I walk through the AI tools that can help you speed up your podcasting workflow without compromising the quality of your…
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How to tell the difference between good and bad audio
If you’re new to podcasting it's hard to know what 'good' audio sounds like. But understanding this is essential if you want your podcast episodes to sound their best The challenge? It's not necessarily something you'll recognise straight away because you have to train your ear. In this episode…
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Why you shouldn't waste time in your podcast introduction
Your podcast intro is some of the most valuable real estate in your show. So why are so many podcasters wasting it? In this episode, I share why your audience doesn’t need warming up, how long-winded intros drive people away and what to do instead so your listeners stick around until the end.…
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Should you change your voice for your podcast?
So many new podcasters are fearful of starting their show because they don't think they sound good or professional enough. But podcasting isn’t about perfection, it’s about authenticity and connection. In this episode, I share why your voice is absolutely good enough and how to get past the...
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Have we over complicated podcasting? | Chat with PodCraft's Matthew McLean
Podcasting has never been a simple “hit record” and you’re done kind of game but the introduction of video has definitely added a new layer of complexity. The trick is remembering why you’re doing it and who you’re creating for, even when the industry is noisy with trends, hype, and “must‑do”...
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How do you book guests for your podcast?
If you want to interview guests onto your podcast, you'll need to reach out to them in a way that feels personal, professional and (most importantly) enticing. In this episode, I walk you through how you should approach guest booking if you want to get more yeses (and how to avoid feeling...
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Should you create a transcript for your podcast episodes?
Wondering whether it's worth creating a transcript for your podcast? In this episode, I explain why transcripts are more useful than ever, not just for accessibility and SEO, but as a way to save time and streamline your content creation workflow. If you're using AI tools like ChatGPT, a…
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Can you use a podcast to build your brand?
If you’re starting from scratch, launching a podcast can feel daunting, especially if you don’t have an audience. But podcasting is one of the most powerful tools for building trust, authority and connection over time. In this episode, I share why your voice is your best branding asset, how to…
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How to re-record audio without it sounding obvious
Ever had to re-record a section of your podcast and worried it would sound awkward or disconnected? In this episode, I share simple techniques to make sure your 'pickups' blend seamlessly into your original recording. What you’ll learn: When it’s worth re-recording a section of your podcast (and...
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How do you make money from a podcast?
Can you actually make money from podcasting? In this episode, I answer one of the most common questions new podcasters ask...how do you make money from a podcast? The truth is, most podcasts don’t make a dime but that doesn't mean it's not possible for your show. You just need the right…
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How do you record people in different locations?
Recording with guests in other cities or countries? You’re not alone. Remote recording is a BIG part of podcasting, and while Zoom is the default for many, it’s not built for great audio. So what should you use instead? In this episode, I walk through the best remote recording options and how to...
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Can you use music in your podcast?
Using music in your podcast can make your show sound polished and professional but it can also get you into serious legal trouble if you don’t know the rules. In this episode, I answer a listener question about using music in podcasts, and cover when to use it, how to use it well, and how to…
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What's the ideal length for a podcast?
One of the most common questions I get asked is “What’s the ideal length for a podcast?” And the answer is…there’s no perfect length. In this episode, I explain what you need to consider when deciding how long your episodes should be, including your audience’s attention span and lifestyle, the...
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What are the hidden costs of podcasting?
It’s easy to assume podcasting is a low-cost content format, and it can be. But if you’re in this for the long haul, there are a few hidden costs that might catch you off guard. In this episode, I walk through some of the sneaky expenses new podcasters often overlook, including tech upgrades,...
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Should you release your podcast in seasons?
If you're trying to decide whether to release your podcast week-by-week or in seasons, this episode is for you. I answer a listener question about the pros and cons of podcast seasons and share why batching and taking breaks can actually help your show survive long term, even if it means slower...
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Why do some podcasts succeed when so many fail?
Some podcasts blow up while others never get off the ground. So what’s the difference? In this episode, I’m answering a listener question about what makes a podcast successful. Is it promotion? A unique idea? Celebrity status? Or is it just about sticking at it? Spoiler alert: It’s not about…
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Can you use a lapel mic for your podcast?
If you’re tossing up between a lapel mic (also called a lav mic) and a more traditional podcast mic, this episode breaks down the pros and cons of both. While lapel mics are great for video, they often sacrifice the sound quality you need in a podcast. I explain why podcast audio needs to be more...
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Do podcast guests need to sign a release form?
In this episode, I answer a listener question about whether you need to get your podcast guests to sign a release form when they appear on your show. While consent forms are common in the television industry, podcasting is still a bit of a legal grey area. So, what’s best practice? I explain how...
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What’s the difference between downloads and plays in podcasting?
This week I’m answering a question about podcast analytics... how do downloads work, what actually counts as a play, and how much of your audience data is real? Spoiler: It’s more complicated than it should be. 💡In this episode I cover… What podcast downloads really mean Whether you can tell how...
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What are the benefits of partnering with a podcast network?
In this episode, I’m answering a listener question about podcast networks...what they do, when they’re useful, and how to know if partnering with one makes sense for your show. If you’ve ever thought “a network will help me grow my audience,” this one’s for you, because the truth might surprise...
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What's the best way to grow your podcast audience?
In this episode, I answer a listener question about every podcasters obsession... audience growth. From consistency and content quality to SEO, guest strategy, and engaging your listeners I explain what actually works (and what doesn't). Spoiler alert: If you're looking for a silver bullet or a...
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What makes a bad podcast idea?
Not all podcast ideas are created equal, especially when you’re just starting out. In this episode, I answer a listener question about what makes a podcast idea bad and share the one mistake many new podcasters make when choosing a concept for their show. If you want people to press play on your...
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Can you reserve your podcast name before you launch?
In this episode, I answer a listener question about protecting your show name (which we can all get VERY attached to) and explain why it’s not as simple as registering a business name or grabbing a URL. I'll explain how to avoid naming conflicts, when (if ever) you should trademark your podcast…
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How to share your podcast to everyone with a single link
This might seem like a simple thing to cover but it wasn't always easy! And making sure everyone can access your podcast from every link you send out is essential if you want to grow your show. So in this episodes I share a few of the options you have for a universal link to your podcast that…
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Can you fix audio after you've recorded it?
Today I'm answering a question from Katrina... Q: Is it easy to fix audio after you've recorded it? Unfortunately, not always! And sometimes, even when you can fix it, it comes at the expense of your voice because if you're removing sound from the background you're also removing sound from your...
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Can you have a successful podcast without video?
Today I'm answering a question from Ottilie... Q: Is it better to start with an audio only format or dive straight in to you Tube? Pros' and cons?? Video has become a point of OBSESSION in podcasting and everyone is starting to feel like if they're not filming full length episodes of their…
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Do you need social media if you're starting a podcast?
Today I'm answering a question from Allan... Q: Is it necessary to have a social media page whilst podcasting? If you're anything like me, you'll try to do anything you can to avoid social media. But unfortunately, if you're build an audience for your podcast from scratch you're probably going to...
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What do you do if you can't release episodes weekly?
Today I'm answering this question from Donna... Q: In the beginning if weekly too hard to commit to, can you start once a fortnight? Isn't it better to have a crack and then increase it to weekly over time? If releasing your show fortnightly or monthly is going to mean the difference between your...
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Should you edit your podcast interviews?
Today's question is from Angie... Q: Is it ok to edit an interview down? The short answer? Absolutely. In fact, there's nothing that should be going out to your audience without editing. Cutting down an interview isn't about manipulating what your guest is saying, or not respecting the time they...
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How to make sure your podcast survives past a few episodes
In today's episode I'm answering this question from Amy: "I really want to start my podcast this year, but I've heard you talk a lot about the fact that a lot of podcasts don't make it. How do I make sure mine does?" This question is all about the concept of podfade, where a podcast fades into...
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The 5 things you need to do to get your podcast started this year
If you've put "Start my own podcast" on your to do list AGAIN this year, in this episode I share the top five things you need to do to get your podcast started so you can finally cross it off! A lot of people jump into podcasting and give up after only a few episodes because they don't understand...
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Should you upload your podcast to YouTube?
Wondering what all the fuss is about when it comes to YouTube Podcasts? Not sure if you're going to need a complicated video set up to submit your show? Rachel Corbett takes you through what YouTube Podcasts is all about and why you should think about it as a new distribution platform for your...
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Why you shouldn't start a podcast
Podcasting is a great way to get your message out into the world but it’s also a lot of hard work. For every show that’s listened to by millions of people, there are hundreds with an audience consisting of the host and his or her mum. So before you buy the latest gear, don the headphones, and…
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How to launch a podcast when you've got no following
Launching a podcast is hard at the best of times but what if you’ve got no social media following or email list to share your show with? If you’re starting from scratch that doesn’t mean your show can’t be a success. In this episode I share how to launch a podcast with no following so you can…
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ABOUT THIS SHOW
Do you want to create a kick-arse podcast people will want to listen to? Podcasting expert, Rachel Corbett, shares her short actionable tips to help you create compelling content, connect with an audience and keep listeners coming back for more. If you want even more help with your podcast check out Rachel's online podcasting course at podschool.com.au
HOSTED BY
Rachel Corbett
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