How Email Marketing Helps You Get Clients on Autopilot with Jen Goff

✨ Done-For-You Email SetupIncludes welcome sequences, lead magnet setup, automations, and integrations.Use code: EIB100Email Vault Membership✨ ⁠FloDesk Discount code: JENGOFF✨ Connect with JenFacebook Group: GlowBoss Beauty ProInstagram: @jengoffofficialIn this episode of Estheticians in Business, Allyson sits down with email marketing expert and former beauty professional Jen Goff to break down one of the most overlooked ways estheticians can consistently get clients and increase revenue: email marketing.They dive into what email funnels actually are, how welcome sequences work, why email marketing helps build trust faster, and how estheticians can use automation to create more predictable bookings and income. If you’ve ever wondered what to even send in an email, how often to send them, or whether email marketing actually works for beauty businesses, this episode answers all of it in a simple, practical way.Jen also shares lead magnet ideas, how to turn followers into paying clients, why consistency matters more than perfection, and how segmentation helps create more personalized marketing that actually converts. They also talk about whether booking system emails are enough, when it makes sense to move to a dedicated email platform, and how automated systems can continue working for your business even when you’re offline.Inside this episode:• What an email funnel actually is• How welcome sequences work• Lead magnet ideas for estheticians• Why email marketing creates recurring revenue opportunities• How often to send emails• What segmentation means and why it matters• Why relationship-based emails outperform constant selling• How automation helps create more predictable bookings• Real examples of estheticians making sales directly from emailsResources Mentioned:✨ The Email Vault Membership by Jen GoffIncludes plug-and-play newsletter templates, promotional emails, seasonal campaigns, and relationship-focused email strategies.Special offer mentioned in the episode: $1 for 30 days✨ Done-For-You Email SetupIncludes welcome sequences, lead magnet setup, automations, and integrations.Use code: EIB100✨ FlodeskDiscount code: JENGOFF✨ Connect with JenFacebook Group: GlowBoss Beauty ProInstagram: @jengoffofficial⚠️ Note: The live replay ended abruptly due to internet issues, but all links and resources mentioned are included in the show notes.