How Emotional Decisions Drive Consumer Behavior

Episode #91 on Marketing on Mars is taking building strong relationships, branding and strategy to another level! We're thrilled to have Doug Zarking, Chief Branding Officer of The Good Feet Store and author of the book "Moving Your Brand out of the Friendzone."🚀 From leading a diverse team fueled by passion and purpose to explaining the modern recovery approach of his business, Doug outlines the qualities that make a marketer truly outstanding. Highlights: 00:00 - Intro 03:01 - Hot Sauce Intro 04:23 - 1st Shot of Hot Sauce 05:10 - Background Related 13:26 - About The Good Feet Store 18:01 - 2nd Shot of Hot Sauce 20:45 - Channels investing 26:54 - Marketing budget 29:43 - Top learnings in his life 31:16 - Influencer Marketing 32:41 - Best-performing channel 38:14 - 3rd shot of Hot Sauce 41:29 - Rapid Fire Segment 45:16 - Classic Fuck Ups 49:15 - About Him 58:47 - Goodbyes Martians, tune in, get inspired, and share your favorite Doug-isms in the comments below🎧 Hit play NOW! 🌟Connect with Doug Zarkin: https://www.dougzarkin.com/ 🌟Explore about The Good Feet Store: https://www.goodfeet.com/ -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm