How events are helping marketers cut through the noise

Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise. For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape from the noise. In this episode of Conversations with MarTech, we’re talking to Tara Corey, SVP of marketing at Optimizely, to explore how brands are cutting through modern content bombardment by prioritizing human connection and immersive storytelling by leaning on the value of in-person experiences.Episode guide00:00 Introduction00:45 Meet Tara Corey01:22 What makes content overload seem worse today than ever before? 02:23 Is there an advantage to being the brand that doesn’t try to “out-screan” the others?03:15 Why are in-person events thriving? What types of events are performing well?06:22 What’s the future of events? Is it event personalization?07:51 What types of events are Tara’s team creating?08:39 The sweetest-smelling booth giveaway09:07 How to create events that deliver value with less of a sales pitch11:02 Events are a word-of-mouth experience12:15 How do you build an event on an online community?14:18 How does a re-brand impact the types of events you hold?17:23 What can a theme park teach you about your brand and events?This podcast is produced by MarTech, a Third Door Media property.