EPISODE · Oct 19, 2023 · 27 MIN
How exposing flaws in a potential client can generate massive publicity and win new business.
from The UnNoticed Entrepreneur · host Jim James
Get Noticed! Send a text.Learn how taking a proactive approach to exposing the weakness in your client can drive massive media coverage. 3x entrepreneur Prateek Panda recounts what he did to expose the security risks in a potential client in the Indian banking sector, in the hope that they would buy his Appknox solution. He shares their response, and what happened next to the business.This a lesson in public relations, crisis management and taking managed risks.Build responsive quizzes.Generate higher quality, higher converting leadsAWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
What this episode covers
Get Noticed! Send a text. Learn how taking a proactive approach to exposing the weakness in your client can drive massive media coverage. 3x entrepreneur Prateek Panda recounts what he did to expose the security risks in a potential client in the Indian banking sector, in the hope that they would buy his Appknox solution. He shares their response, and what happened next to the business. This a lesson in public relations, crisis management and taking managed risks. Build respo...
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How exposing flaws in a potential client can generate massive publicity and win new business.
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