How Fabletics Hit $1B and What’s Fueling Its Next Phase of Growth

In this episode of Retail Remix, host Nicole Silberstein chats with Meera Bhatia, President and COO of Fabletics, on the strategies powering the brand’s impressive momentum.Fresh off hitting the $1 billion revenue milestone, Meera breaks down how Fabletics has driven sustained growth through category expansion, measured store growth and a flexible membership model that delivers both value for consumers and predictability for the business. She also shares how AI is being deployed across the organization — from smart fitting rooms and associate coaching to inventory optimization and loyalty-driving personalization.The conversation offers a candid look at how Fabletics is blending fashion, function, value, and technology to stand out in the crowded activewear market and why comfort-forward “lifewear” is shaping what comes next.Key TakeawaysHow Fabletics scaled past $1 billion in revenue through category, channel and geographic expansion;Why the brand’s membership model drives loyalty, predictability and lower supply chain waste;How physical retail is fueling omnichannel growth, with 120+ stores and more on the way;Inside Fabletics’ AI-powered flagship store, from smart fitting rooms to real-time associate coaching;Why AI is less about replacing fundamentals — and more about delivering them better; andWhat’s next for Fabletics in 2026, including international growth and new category plays.Related LinksExplore Fabletics’ latest collections and retail experienceRelated reading: New Fabletics Flagship Brings AI-Powered Operations to Westfield Century CityRelated reading: Fabletics Deploys RFID-Powered Inventory Management SolutionExplore more NRF26 coverage and retail insights from Retail TouchPointsSubscribe so you don’t miss more episodes of Retail Remix from the show floor of NRF26