EPISODE · Jun 6, 2023 · 14 MIN
How Facebook harnesses uncertain rewards to build a sticky user experience
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
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How Facebook harnesses uncertain rewards to build a sticky user experience
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This episode is 14 minutes long.
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This episode was published on June 6, 2023.
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